Our 10-step branding process
Hello reader! You must be interested in what we have to offer here at Mauka Creative. We are excited to have you as a potential client! As we begin this Branding Process, remember that you're not alone - we are working together as a team. This journey is about collaboration, creativity, and crafting a brand that's an authentic reflection of your business. We're excited to be your partners, ready to guide you through each step and witness your brand take shape. So let me tell you about our process.
1. Discovery Call
Our journey begins with a friendly chat, where your branding dreams take centre stage. We want to hear your vision, understand your goals and set the tone for our collaboration. This isn't just about business; it's about building a partnership that fosters creativity and trust. We will explore the basic details of your project, explain our process and answer your burning questions. Following this, a tailored project proposal will be sent your way. Check out these essential questions to ask during a discovery call!
2. Preparation Phase
This phase involves essential tasks like settling the deposit, signing our agreement, completing the branding questionnaire, setting up our collaborative Pinterest board and getting acquainted with our client portal
3. Deep dive strategy
Now, let's dissect your brand's essence. We'll discuss your branding questionnaire in detail and shape a strategy that reflects your identity. This stage lays the groundwork for a brand that's strategically grounded.
4. Visual Direction
Based on all our research I put together a few mood boards to establish your brands vibe. Mood boards showcase various visual directions, bringing your brand's emotions and narratives to life. It's more than colours and fonts; it's the beginning of your brand's visual identity. We will use the chosen mood board as inspiration moving forward into the design phase.
5. Design Phase
Let’s get your logo concepts designed! I translate strategy into design, curating initial concepts for your primary logo, each inspired by our mood board. Each package has a different amount of logo concepts included.
6. Refinement Stage
Your opinion matters. In this phase, you'll offer your insights, steering the design toward perfection. We're here to make sure your voice is not only heard but infused into the design. Each design package has a different amount of set revisions, ranging from 2 - 4.
7. Brand guidelines
This is where your brand takes its official form. The brand guide ensures that your identity stays consistent across every platform, and your brand's message shines bright and clear. You will see your entire logo suite, mockups, colour palette and fonts through out the document. Now is your time to request any additional tweaks before signing off your branding.
8. Brand collateral
Your brand is ready to shine in various spaces. From tangible materials to digital platforms, we'll ensure your brand's essence is present everywhere it matters. Check out our services to see what additional items we can design for your business.
9. Launch Plan
Time to unveil your brand to the world! With everything in your hands, including a launch guide, you'll step forward with confidence, ready to make a lasting impression.
10. Ongoing collaboration
Once everything's approved and ready, it's not goodbye! We're just getting started in bringing your brand to life, whether it's on websites, social media, or wherever you want to shine. By starting your brand's design journey with us, you're opening the door to an ongoing partnership. We know your brand inside-out because we crafted its identity. This means we can keep its genuine and strong character intact. Consistency is key for people to recognize and trust your brand. By sticking with us, you're not only getting great designs but also ensuring brand consistency and authenticity.