What is Branding, Really?

What is branding? It’s more than just a logo. Branding is how people feel about your business, the trust you build with your audience, and the story you tell through your visuals, voice, and actions. A strong brand helps your business stand out, connect with your ideal audience, and build trust. Whether it’s defining your mission, crafting your tone of voice, or creating a cohesive visual identity, every element works together to communicate your value.