Build Me Nelson
Brand Identity Design, Brand Strategy, Printed Collateral
Build Me Nelson, a building and renovation business in Nelson, approached us for a complete rebrand. This rebranding initiative was sparked by a name change, and the goal was to refresh the branding while preserving the brand equity established by the original brand.
The rebranding project for Build Me Nelson aimed to connect them with their community and attract new clients; better communicate their expertise in renovations and new builds and showcase their commitment to high-end, quality craftsmanship. Our research phase focused on understanding the essence of Build Me Nelson and the region they operate in. We drew inspiration from the original logo, which featured a roof symbol and the stunning natural surroundings of Nelson, including its mountains, lakes, and the emerald ocean of Abel Tasman.
The brand mark integrates the original roof symbol with the mountains surrounding Nelson. Inspired by Nelson’s natural beauty, the color palette includes shades representing the mountains, lakes, and ocean.
By combining inspiration from the region’s natural beauty and the original brand elements, we created a fresh, cohesive, and high-impact brand identity. This rebrand not only honors the company’s original brand but also sets Build Me up for future growth and success.
“Elise was contracted to review my business brand, we were changing names and tweaking our logo to better suit the service we offer. Elise very quickly understood what we needed, worked efficiently and productively to create the perfect new logo and brand guidelines. We are very happy with the result and looking forward to sending it across our business networks.”
Check out this project!
Check out this project!
Northern Edge Furniture
Northern Edge's commitment to high-quality, minimalist furniture inspired us to create a brand identity that reflects their focus on practicality and wellbeing. With clean lines, geometric elements, and a calm, tranquil aesthetic, our design captures the essence of their philosophy.