Roam with kids!
Brand identity design, Brand Strategy, UI design, Font design, Illustration, Digital and Printed Collateral
When Renata from Roam (with kids!) approached Mauka Creative, she had a clear vision in mind: a brand that was not only playful and fun but also resonated with families searching for child-friendly spots. Her new app aimed to be the go-to resource for families looking to explore and enjoy activities together, and the brand needed to reflect that mission across every touchpoint.
Renata’s primary goal was to create a brand identity that could seamlessly translate across both digital and print. With an app at the core of Roam, the brand also needed to have a strong social media presence and be instantly recognisable to its users. This required a cohesive design that worked just as well on a mobile screen as it did on printed materials like flyers and signage.
Drawing inspiration from a bold 90s design aesthetic, we set out to craft a brand identity that would capture the playful essence Renata exudes. The logo became the focal point, with the "R" ingeniously inspired by a slide—symbolising the fun and adventure families would find using the Roam app. The logotype itself was hand-drawn to give it a unique and personal touch, setting the tone for the entire brand.
We developed a brand pattern and illustrations that were applied consistently across all digital and printed touchpoints. Whether users were interacting with the app, receiving a thank you card, or scrolling socials, they were met with the same vibrant and playful identity. The UI design played a crucial role here, ensuring that the branding was consistent throughout the app, enhancing user experience, and boosting brand recognition that had been carefully built up on social media.
“I hired Mauka Creative initially to create my personal brand across social media and my website. As my business grew, I developed an app and worked with Mauka again on the UI, and other physical marketing materials (fliers, stickers, thank you cards etc). She always nails the brief first time, and it’s clear she understands my brand and what I’m after. Deliverables are always sent through on or before agreed time frames, and communication was fantastic. I would highly recommend Mauka Creative to anyone looking for graphic design work, and especially if you’re creating a brand or wanting to rebrand.”
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Raised Worldy
Raised Worldly's vision is to empower and inspire adventurous families by providing them with valuable resources that promote cultural immersion, world schooling, and raising globally-minded kids.