5 essential Logo File Types and when to use them
Congratulations on receiving your completed branding package! But now you're faced with a daunting question - what the heck are all these different file types for? Don't worry, we've got you covered. In this cheat sheet, we'll go over the five essential logo file types and when to use them.
JPEG
JPEG files are great for small print, website logos, email signatures, and social media. They are a compressed file format, which means that they are smaller in size and can load quickly on websites.
PNG
PNG files are perfect for website logos, social media, email signatures, PowerPoint presentations, and video production. They are ideal for graphics with transparent backgrounds and maintain a high level of quality even when compressed.
AI
The AI file type is the main file type for Adobe Illustrator, where your logo is designed. It's essential to have the original logo in Illustrator to make edits in the future. This file type is best suited for printing and scaling your logo without losing quality.
EPS
Similar to AI, the EPS file type is also best suited for editing and scaling your logo without losing quality. It's a vector file format that can be opened and edited in Adobe Illustrator or other vector-based software.
PDF's are perfect for printing and for displaying documents on the web. They are a universal file format that can be opened on any device and maintain a high level of quality when printed.
In summary, when it comes to logo file types, JPEGs are great for small print, website logos, email signatures, and social media. PNGs are ideal for website logos, social media, email signatures, PowerPoint presentations, and video production. AI files are essential for editing and scaling your logo in Adobe Illustrator. EPS files are also great for editing and scaling your logo without losing quality. Finally, PDFs are perfect for printing and displaying documents on the web.
We hope this cheat sheet has been helpful in guiding you through the different logo file types and when to use them. Remember, having the right file type can make all the difference in the quality and appearance of your logo.