The Forest School
Brand Identity Design, Custom Illustration, Font design
The Forest School is a fictional client providing nature-based education. The challenge was to create a brand identity that felt imaginative, vibrant, and unexpected—steering clear of muted tones to reflect the whimsy of childhood and the wonder of outdoor exploration.
The brand aims to inspire curiosity in young learners while communicating energy, growth, and a grounded connection to nature. I designed a custom hand-lettered typeface to use in the wordmark. The custom illustrations complement the typeface and bring wonder into the identity. Inspired by memories of decorating school books, we created playful stickers and a cut-and-paste collage aesthetic to evoke imagination and creativity.
Check out this project!
Check out this project!
Roam with Kids!
The Roam with Kids App is the go-to resource for families looking to explore and enjoy activities together. We designed a brand identity that is recognisable, playful and fun and resonates with the target audience of adventurous families.